The Android army is assembled. Samsung's Galaxy S5, the HTC One M8 and the Sony Xperia Z2 are all on the market and taking Google's platform forward in its escalating battle with Apple for smartphone glory.
All eyes are now on Apple to fight back with its iPhone 6, due to be unveiled in a few months. The iPhone remains the firm's key product, as its latest financials showed that while iPad sales fell notably, the iPhone was its key income-generator, with a whopping 43.7 million sold.
So, the pressure on the iPhone 6 to continue this trend is strong. To ensure the device meets these expectations and has fans queueing around the block for days (and nights) on end, the V3 team has put together a handy checklist of features we think the firm must include if it is to withstand the Android assault.
10. Toughened device with IP certification standards
How many times have you seen someone using an iPhone with the screen cracked like crazy paving, obviously the result of some accident? This seems to be a fairly common sight, so one of the things we would like to see in the next iPhone is a tougher screen. Corning Gorilla Glass or an equivalent would do the job nicely.
Come to think of it, Apple could toughen the entire device, as many other phone makers have been doing recently.
You wouldn't have to go as far as Panasonic's chunky Toughpad (pictured), but perhaps a magnesium alloy frame and something close to IP65 rating against dust and water wouldn't go amiss. If Sony and Samsung can do it without ruining the design and appeal of their devices, there is no reason Apple can't do similar.
This would (hopefully) mean fewer embarrassing returns to the Apple shop with a bashed and broken device.
Microsoft seizes control of phishing sites linked with Russian state hackers
Fitness trackers over-estimate the number of steps their users take, analysis of 67 research reports suggests
Everything we think we know about the imminent Apple iPhone 9, iPhone 11 and iPhone 11 Plus launches
All the latest rumours about Apple iPhone Displays, CPUs, launch dates and even prices
Nvidia brings Turing microarchitecture into the high-end gaming segment