4. Multiple prices for devices
With so many manufacturers using Android there is a huge opportunity to differentiate on price. This means you can get your hands on a good-quality device without weeping as you pay for it, unlike buying an iPhone.
While some may claim that cheaper devices can never deliver a top-end experience, the efforts of Motorola with the Moto G and Google with its Nexus 5 have made it possible to get a high-quality phone that costs between £150 and £300.
Chinese vendors such as Huawei and ZTE churn out half-decent devices for less than £100 and on Wednesday EE unveiled its own-brand £99 Kestrel device, which even offers 4G connectivity. All in all, there’s plenty out there to give you bang for your buck, or punch for your pound, if you will.
3. Innovations reach the market quicker
The Android platform has a proven track record of supporting the latest cutting-edge ideas. While casual apps still seem to appear on iOS first, the bigger hardware innovations almost invariably start at Google.
Android was the first to support WiFi Direct, WebP images, multiple user accounts and screen mirroring support through Miracast.
In addition, when something doesn’t exist, the open platform makes it almost guaranteed that it will be available within hours of a need being identified, rather than having to wait two years for Apple to release something.
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