Apple and Google have been wrestling for control of the smartphone and tablet markets for close to a half a decade. Traditionally Apple's iPhone and iPad devices have always beaten their Android competitors in direct sales.
But in recent years all this has changed and adoption of Google Android has skyrocketed, with analyst houses across the globe listing the confectionary-themed OS as the most widely used mobile platform in the world.
However, despite being united about Android's growth, experts and analysts are still divided about why the use of Google's OS has increased so rapidly.
So a week after our article about the Apple iPhone's key strengths, we've created a list of 10 key areas where we think Android beats iOS. Let us know if you agree in the comments section below.
10. A more open ecosystem
Like other mobile platforms, Android has an officially sanctioned app store in the shape of Google Play, which comes as standard on nearly every Android smartphone and tablet in order for users to find and download new software.
But unlike Apple's notorious walled garden approach, Android users can choose to install applications from other sources. You can download apps direct from a developer's site, install them from a flash memory card, or from a third-party app store such as the Amazon Appstore, Getjar or F-Droid.
Of course, there are risks to installing apps from unknown sources, but Android doesn't tie your hands like some other platforms, and it does warn you of the risks if you check the box enabling you to install apps from third parties. The key is that it gives you the choice.
Human Body Communication system is 'more secure than a wireless network' while consuming less power
Denham reveals UKIP is one of four organisations appealing its notice to the Information Rights Tribunal
Paras Jha and Josiah White originally identified by security journalist Brian Krebs
Nintendo plans to manufacture up to 30 million Switch consoles next year