HP has launched new inkjet printers aimed at the enterprise market, which has traditionally been dominated by laser printers such as its own LaserJet brand. However, the new models are capable of delivering pages at twice the speed and half the cost per page of lasers, according to the firm.
Due to be available from 1 April, the HP Officejet Enterprise Color MFP X585 and HP Officejet Enterprise Color X555 are based on the firm's HP PageWide Technology. First launched in 2012, this uses a print head that is the full width of the paper to deliver higher print speeds than is possible with consumer inkjet models, at up to 70 pages per minute (PPM) for office documents, according to HP.
However, HP is touting familiarity for enterprise buyers, claiming that the new devices have the same user interface as its enterprise LaserJet printers and support the latest HP LaserJet FutureSmart firmware and HP Open Extensibility Platform (OXP). The latter means that enterprise software and solutions, such as HP Access Control and HP Capture and Route, can be accessed through one button on the device.
Dion Weisler, HP executive vice president for Printing and Personal Systems, said that the new Officejet models are the first capable of meeting the performance requirements that large organisations demand.
"CIOs and IT decision makers can be confident that the HP Officejet Enterprise series provides employees exceptional enterprise-grade security, fleet management and mobile printing options along with the fastest speed and lowest total cost of ownership," he said.
HP claims that in Managed Print Services environments, the new devices will deliver cost savings with the lowest cost per page in colour.
The Officejet models also feature spot or accent colour mode, which enables a small logo or line of hyperlink text to be printed in colour at the same price as black-and-white prints, according to HP.
Pricing starts at £1,179 for the HP Officejet Enterprise Color MFP X585, which is suitable for workgroups of up to 15 users, can handle print volumes up to 6,000 pages per month and comes with a 500 sheet tray and duplex printing as standard. Pricing starts at £449 for the more modest HP Officejet Enterprise Color X555.
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