HP will unveil its 3D printers in June with a specific focus on the enterprise, as it looks to enter this nascent market.
CEO Meg Whitman revealed the plans at the firm’s annual shareholder meeting after being asked by a shareholder for more insight on what moves the firm intends to make to establish itself with this emerging technology.
“3D printing has a lot of buzz and hype in the market place but there are two major problems with 3D printing. Have you ever watched a 3D printer print? It’s like watching ice melt,” she said.
“And the quality of today’s 3D printing is not as good as it should be. We believe we have solved both of those problems and we will announce a big technology announcement in June around how we are going to approach this.”
Whitman also said the firm’s focus would be on providing these tools for businesses as this is where the bigger benefits, and market, would lie.
“We are going to focus on the business side of 3D printing first, before we get to the consumer side, because we think the bigger market is going to be in the enterprise space, which needs 3D printing for parts, for prototyping," she said.
The launch of 3D printers from HP has been on the cards for some time. If devices are unveiled in June it will mark one of the first major launches by a recognised technology giant, after more niche players have already unveiled products.
Whitman also addressed criticisms from former Autonomy CEO Mike Lynch over the legal challenge HP has made regarding alleged accounting improprieties, saying she would leave the matter for the authorities to investigate.
“We have done the appropriate thing which is to turn the investigation over to the Security and Exchange Commission, Department of Justice and the Serious Fraud Office in Britain and my view is that this will be taken care of in the courts of law.”
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