2. Smooth operating system upgrades
Android is massively fragmented. Research last summer found over 12,000 different devices running the platform, while the archaic 2.3 Gingerbread version is still found on 19 percent of Android devices.
The most recent KitKat upgrade, touted as the best version of the platform, is used by just 2.5 percent of Android devices, according to recent data.
By contrast Apple's iOS update cycle and method is almost without equal: the newest iOS 7 system is proof of how successful the firm is at getting the vast majority of its users onto a single variant of its platform.
Since being released less than a year ago, at least 83 percent of devices now run iOS 7. As such updates from Apple, such as the recent iOS 7.1 update, are available for almost all users at the same time, and quickly installed.
1. Strong security thanks to strict approach to platform
Apple has always had a strong reputation in the security space. This is because, by taking a closed approach to managing its ecosystem, the company retains complete control over what applications and services run on its platform.
This makes it far more difficult for hackers to target its users, as they are unable to sneak Trojanised applications into its iTunes store. The tactic has proven very effective, and the platform has been hailed as the most secure on the market.
By comparison, Android - which takes an open approach and lets developers load whatever software and apps they like onto the Google Play store - is suffering a security pandemic and is being flooded with Trojanised applications made by criminals.
As such, for security-conscious folk, especially those in business, an iPhone could prove a much safer choice than an Android device, although Samsung is now fighting back here too, with its Knox service attemting to assuage Android security concerns.
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