6. Clear point of contact for support from Apple
Apple's customer service and technical support is another reason to opt for an iPhone. If you're having issues with your iPhone - be it with setting up an email account or getting music onto your smartphone - staff at Apple's Genius Bar will show you how. Simply book an appointment at a local Apple Store, and the blue-shirted experts will offer their technical advice for free.
Furthermore, Apple also offers a one-year warranty on its devices for a range of issues, so if the worst should happen it will likely be fixed or replaced free of charge. This does not cover all issues but does provide a clear point of contact should your phone become faulty.
If not, it could be worth signing up to AppleCare+, an insurance scheme especially for iPhones, which offers hardware coverage, software support and direct access to Apple experts for technical support.
5. Consistent user experience keeps users happy
One thing that Apple has set the standard for on its mobile devices is the user experience, and the firm has obviously followed the maxim that if it isn't broken, you shouldn't fix it. Its iOS operating system has changed little since the first iPhone shipped back in 2007.
In fact, when Apple did overhaul the way its platform looked in iOS 7 last year, it received mixed reactions from customers, with many either loving or hating the changes.
This is a point driven home recently by Apple co-founder Steve Wozniak, at the CeBIT conference in Hanover, Germany, who argued that Apple products are already so good that it is difficult to improve on them, and that many customers like product stability.
"My favourite car has always been Mercedes, and they have stayed pretty much the same for years. I like that stability," he said, responding to suggestions that there had not been much innovation on show in the latest crop of iPhone devices. Clearly millions of users around the world agree with this sentiment.
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