Yahoo has bought out social data visualisation startup Vizify as its buying spree continues into March.
Vizify allowed users to create so-called "graphical bios", which took their social media data and transformed it into infographics (below). The company gave free access to various tools including a video generator, which used Twitter data to generate a highlights reel with backing music to summarise a user's life on the social networking service.
In a post on the Vizify website, the company said that Yahoo shared its passion for user experience, which helped convince the firm that exiting the marketplace was the right decision. "Ultimately, we just couldn't say no to the opportunity to bring our vision to the hundreds of millions of people who use Yahoo every day," the post said.
Vizify is no longer accepting new sign-ups and is shutting down all of its services. Paying customers will also receive a refund of everything they have paid to the firm.
"As for what's next, we can't talk specifics just yet, but we're excited to bring a more visual approach to data at Yahoo," the post continued. "We have a lot more up our sleeves and can't wait to get started."
Vizify is the latest in an increasingly long list of startups purchased by Yahoo as it looks to rebuild its web services portfolio after falling behind rivals Google and Facebook.
Yahoo's buys so far in 2014 include deep-linking company Sparq and personal assistant service Aviate. In 2013 the company hit the headlines by buying blogging platform Tumblr, a move chief executive Marissa Mayer promised not to "screw up".
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