Salesforce has announced plans to expand its European presence, promising to open data centres in the UK, Germany and France. The move could help allay any businesses' fears over PRISM and other government data-spying campaigns.
The US-based CRM provider said it would open its first UK data centre in August 2014, with the German and French centres following in 2015. The centres are part of a wider expansion into Europe, with Salesforce announcing plans to create 500 new jobs in the region.
The move comes as European countries have called for greater autonomy over the flow of data to avoid US government spying. Deutsche Telekom announced plans to keep all its web traffic in Germany in October, and the European Commission called for internet management to be taken out of US control.
The PRISM scandal broke in June 2013 when whistleblower Edward Snowden leaked documents showing the NSA was siphoning vast amounts of customer data from US technology companies, including Microsoft, Apple, Facebook and Yahoo.
Opening data centre sites in Europe will enable Salesforce to provide customers with the ability to keep their data solely within their legal jurisdictions, which should make some firms more comfortable with keeping data in the cloud.
However, Salesforce's European president Miguel Milano claimed the company is simply taking advantage of booming interest in its products from European companies, including BMW Group, Pernod Ricard and Zeiss over the past year.
"Cloud computing is at the heart of growth and innovation in Europe, which is why Salesforce delivered full fiscal year 2014 revenue growth of 41 percent in Europe," he said. "Our tremendous growth and customer momentum is why Salesforce.com is significantly increasing its investment in Europe."
Salesforces has previously denied PRISM had been an issue with its customers although European leaders have voiced concern the EU could miss out on the benefits of cloud due to the concerns raised by the campaign.
Cloud provider Rackspace also recently announced plans to expands its UK data centre presence as it started building a new site in Crawley to enable it to meet the needs of customers in the country.
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