Virgin Media has boosted the broadband speeds delivered to customers, with those on its top-tier service set to receive 152Mbps connections.
The firm said all customers would be upgraded as follows:
• 30Mbps to 50Mbps
• 60Mbps to 100Mbps
• 120Mbps to 152Mbps
The 152Mb service will be available across the network from Friday while the ability to upgrade for the other speeds will be available to about one million Virgin Media customers by the end of March, before rolling out across the rest of the network.
Customers will be emailed about the upgrade potential and can then register for their speeds to be increased, at no extra cost, Virgin added.
The speed increases were first announced last November and come as the firm also increases its prices by about 6.7 percent, which was also announced last November. The firm no doubt hopes the speed boost will soften the blow of a larger bill.
Tom Mockridge, Virgin Media’s chief executive, said the new speeds would help its customers make the most of the web.
“Overwhelmingly people tell us the internet is a force for good. From daily life to the bigger aspects of society, culture and economic growth, digital is making a significant, positive difference to people’s lives,” he said.
“We’re supercharging our incredible network to ensure that Virgin Media customers can make the most of the online world.”
The speed bump is also noticeable as it means all customers on Virgin’s network should received a 50Mbps service as a minimum, twice the government’s threshold for superfast services at 24Mbps.
Culture secretary Maria Miller, whose department is leading the rollout of broadband around the UK in remote areas, welcomed the news.
“Families are now downloading films, streaming music and playing games through phones, laptops, tablets and consoles. Higher speeds will enable the whole family to use the internet at the same time,” she said.
Virgin Media will be hoping the increase in speeds helps it maintain its challenge to BT in the broadband market, as its rival continues to roll out its network and bundles extra perks such as free sport into its broadband packages.
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