Fibre network provider Geo has announced an enhancement to its network infrastructure in London in an effort to reduce transmission times for key customers in the capital.
The new route saves 43km in distance between data centres served by Geo in north-west London and customers based in the City of London and Docklands area, the firm said.
Chief executive of Geo Chris Smedley said the improvements would lead to reduced latency for customers and help the firm serve the fastest possible connections across London.
“With the data market continuing to grow, both existing and future customers require high-capacity connectivity to wider geographical areas and a greater range of data centres,” he said.
“This year we are continuing to execute an aggressive network expansion programme to meet the growing needs of our existing customers and to strengthen our proposition to new clients.”
The new route also links into existing routes Geo provides to Slough and Manchester.
The latest network rollout follows on from an 82km network enhancement by the firm between Reading and Swindon in 2013, as the rise in cloud computing and ever-growing volume of data generates a need for faster connections.
This trend is being recognised by some of the biggest firms in the industry. IBM announced last week that it is developing a technology to transfer data at 200-400Gbps.
London is also seeing its connectivity in the air increase, with four London boroughs announcing last week that they will roll out free WiFi in the streets in a deal with communications provider Arqiva.
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