Microsoft has announced that its cloud storage service SkyDrive has been rebranded as OneDrive after it lost a trademark case against BSkyB last summer.
The case was about the potential confusion that the use of the word Sky within the product could cause, with Sky arguing that the public may believe the product was theirs, rather than Microsoft's.
Despite an initial court case to contest this, Microsoft agreed in July 2013 that it would change the name after a UK High Court ruling.
Writing in a blog post on Monday, general manager for Applications and Services Marketing at Microsoft Ryan Gavin said the new name would help make it clearer that the service could act as a single location for all data stored online.
"Why OneDrive? We know that increasingly you will have many devices in your life, but you really want only one place for your most important stuff. One place for all of your photos and videos. One place for all of your documents," he wrote.
"Of course, changing the name of a product as loved as SkyDrive wasn't easy. We believe the new OneDrive name conveys the value we can deliver for you and best represents our vision for the future. We are excited about what is to come, and can't wait to share more."
At the time of the ruling lawyers noted the importance of ensuring any brand name chosen by a company for new products does not infringe in any way on a rival service, even if in apparently different business areas.
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