HP has started offering discounts on its Windows 7 desktops and laptops, taking advantage of negative media coverage and consumer ambivalence over Microsoft's latest Windows 8 operating system.
The firm is offering $150 discounts on its desktop machines and laptops if users opt for Windows 7. While its website claims that they are "back by popular demand", HP has consistently sold Windows 7 machines since the operating system launched in 2009.
By contrast the firm has diverted attention away from its Windows 8 offerings as the firm experiences falling consumer demand for traditional laptops and PCs, while demand for Android tablets and iPads continues to grow.
The firm has also targeted small businesses with its offers, drawing attention to its higher-end Windows 7 PCs for home offices.
Windows 8 is geared towards being a touchscreen-optimised operating system, leaving many users of traditional desktops and laptops alienated by an interface not designed for a keyboard and mouse. With its 8.1 update, Microsoft attempted to bring back some familiarity for users, reinstating a token Start button and increasing the functionality of its Modern user interface, allowing for better multitasking without the need for the desktop interface.
Despite this, Windows 7 is still the world's most popular operating system, according to NetMarketShare, with 47.52 percent of users continuing to use the software. Windows 8 and 8.1, meanwhile only recently broke past the 10 percent barrier. Windows XP remains the second most popular operating system, despite Microsoft's looming plans to end support for the 13-year-old software in April.
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