Big data technology and cloud computing demand will push global IT spending beyond $2tn in 2014, according to IDC.
The analyst firm is predicting a five percent increase in spending over the next year, with so-called "3rd platform" services such as cloud, big data, mobile and social all contributing significantly. This will happen as IT vendors focus on providing specialist technologies for customers increasingly feeling the need to use IT to gain a competitive advantage over their rivals.
Spending on big data technologies should see a 30 percent rise, with $14bn expected to be shelled out on the analysis of huge pools of data such as customer behaviour and business performance. IDC also acknowledges the challenge firms face in finding skilled data analysts as demand continues to significantly outstrip supply.
High-volume big data cloud platforms will be in demand as firms look to gain significant business insight without the initial overhead costs of buying in physical infrastructure to handle the task.
IDC says cloud spending will also rise by 25 percent to $100bn. "Data-optimised" platform-as-a-service (PaaS) products will become increasingly popular, IDC predicts, with Amazon Web Services taking a lead in providing various specialist solutions for businesses. IDC warns that Google is at risk of being "boxed out" of the market, and will thus put extra focus on developing its recently launched Compute Engine.
IDC chief analyst Frank Gens said 2014 would be a key year for IT vendors looking to capture long-term success. "In 2014, we'll see every major player make big investments to scale up cloud, mobile, and big data capabilities, and fiercely battle for the hearts and minds of the developers who will create the solutions driving the next two decades of IT spending. Outside the IT industry, 3rd platform technologies will play a leading role in the disruption of almost every other industry on the planet."
As a result of increased demand for off-site services, IT vendors will be making major investments in data centres dedicated to cloud services, with hardware makers increasingly pressured to create bespoke appliances for data centres handling cloud computing tasks.
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