HTC is offering its HTC One Android smartphone with a dual-SIM option in the UK for the first time, in a bid to gain more traction in the business market. The new variant also comes with a micro SD card slot to boost storage options.
The HTC One Dual SIM is available now for pre-order via the HTC Store at a price of £494.99, and the firm said it is in talks with a number of networks and retailers to offer the handset direct to consumer and business customers.
HTC said the launch of the HTC One Dual SIM will help it to better target a business and enterprise market that is becoming increasingly competitive. The firm believes that business people would prefer to use just a single handset, but do not wish spend their own money on calls and data traffic for work.
The handset will also enable consumers to use a second SIM when travelling abroad, in order to avoid incurring high roaming charges.
HTC's UK general manager Peter Frolund said the firm is changing the premium mobile market, creating a new approach that will appeal to businesses and employees alike as part of the bring-your-own-device (BYOD) trend.
"Companies are offering greater choice to employees to choose their own phone, or are happy for staff to use a personal handset for both work and pleasure. With HTC One Dual SIM, employees can get the handset they want while not having to pay for company usage out of their own pockets and employers can lower the sums they spend on handsets, so it delivers the best of both worlds," he explained.
The standard HTC One, with a single SIM, launched earlier this year. The dual-SIM version has the same quad-core 1.7GHz Qualcomm processor, Android Jelly Bean operating system with HTC Sense 5 user interface overlay and 4.7in full HD (1080x1920) touchscreen.
However, the addition of a micro SD slot means that the Dual SIM model can supplement the 32GB of flash storage with up to 64GB using a memory card.
For corporate buyers, HTC said that the handset offers built-in support for Microsoft Exchange and Office, and provision for other Microsoft applications including Office 365 and Lync.
The HTC One Dual SIM also supports enterprise-grade features including on-board encryption, secure connectivity, secure password polices, remote data wiping and flexible mobile device management (MDM) solutions.
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