Argos has announced that customers will be able to acces free WiFi services in its 735 stores around the UK, delivered by O2 WiFi.
Any of the brand's 124 million customers per year will be able to access the in-store service free of charge, regardless of network provider.
John Walden, managing director of Argos, said that ensuring customers had a good internet connection on mobile devices while in stores would have several benefits.
“We have seen strong growth in mobile transactions with sales through mobile devices now accounting for 16 percent of our total sales. We know there is a strong appetite from our customers to have the convenience of accessing their devices on the move, in a way that suits them,” he said.
“Free high-speed O2 WiFi in our stores is great for customers and it also enables our stores to provide even better customer service by sharing online content such as extended ranges, enhanced photography and even product videos with customers.”
The chair of Go On UK Martha Lane Fox welcomed the move to offer free WiFi, saying it would help more people get used to accessing the web.
“We welcome the approach Argos has taken in enabling so many customers to have safe access in stores across the UK,” she said. “Over one in five adults in the UK do not have basic online skills, and we need to work together to change this.”
The move from Argos comes as many high-street stores rush to keep pace with the digital revolution. Earlier this year the firm reported a huge 114 percent rise in e-commerce sales as customers become increasingly confident in using digital channels to buy physical goods.
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