SAN FRANCISCO: Salesforce has unveiled a new Salesforce1 cloud platform, promising the service will let customers unlock the power of smartphone and tablet devices.
Salesforce unveiled Salesforce1 at the company's Dreamforce event in San Francisco, confirming key customers, including Dropbox, LinkedIn and Evernote are updating their systems to use it.
The Salesforce1 platform offers similar services to previous its predecessor and is designed to help independent software developers (ISVs) build and distribute sales, service and marketing apps.
Salesforce executive vice president of platform Mike Rosenbaum told V3 the new platform is a radical upgrade, listing it as offering support for 10-times more application programming interfaces (API's) than its predecessor.
Rosenbaum added that the new mobile support will help businesses take advantage of the wider Internet of Things movement more quickly.
"We have this idea, which I think is unique. This idea that we're in a world of ubiquitous connectivity. Every consumer in the world has a phone and every device is, or will be, connected to internet. Behind those devices and their apps are customers," he said.
"We have this in mind when we think about who we are. For us it's about building a platform that lets people connect to customers. It's about reinventing how our customers connect to their customers."
He added the platform is also legacy compatible, meaning customers should be able to move their existing applications to the Salesforce1 without having to invest in new mobile development tools and services.
"There is nothing for our customers to do to get their apps on Salesforce1. Every app automatically gets the benefits of this new platform. We don't leave older applications and customers behind, that's the difference between us and other providers," he said.
Outside of this the only major changes appear to be the addition of a newly updated app exchange and iOS and Android Admin application. The AppExchange is designed to offer ISVs the tools to build, package and sell apps directly through the platform.
The Salesforce1 mobile application is a tool designed let administrators access to the cloud service using their smartphones and tablets.
Salesforce says the app will offer administrators key powers, including the ability to instantly get updates from users and remotely reset passwords or block access to specific devices when suspicious activity is detected. The app will also let users manage their systems' maintenance and upgrade schedules.
Rosenbaum told V3 though bespoke applications haven't been made, an HTML5 version of the app is available for the BlackBerry and Windows Phone ecosystems.
Despite the lack of other obvious changes many customers have welcomed Salesforce1's launch. Evernote chief executive, Phil Libin, praised Salesforce1, claiming the it will help the company radically improve its mobile app offering.
"Thousands of businesses every day rely on Evernote Business to instantly share important data and relevant information across teams and devices," he said.
"With Salesforce1, we were able to quickly develop an innovative mobile solution that extends Evernote Business's complementary features to salesforce.com customers, giving them the context they need to accomplish more."
Salesforce is one of many enterprise software vendors to try create new mobile productivity and app development services. German rival SAP unveiled its Fiori collection of mobile productivity software services at its Saphire event in Orlando earlier this year.
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