Motorola has unveiled the Moto G Android smartphone, claiming the £135 handset will match the Apple iPhone 5S and Samsung Galaxy S4 for performance despite its super low price point.
The Moto G was unveiled by Motorola chief executive Dennis Woodside at an event on Wednesday attended by V3. The Moto G follows the same strategy as Google's Nexus brand, offering users top-end specifications usually only seen on $500-plus smartphones.
Key specifications include a powerful quad-core 1.2GHz Qualcomm Snapdragon 400 processor and 4.5in 720p 329ppi display.
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Woodside claims the screen is "so good it outperforms the iPhone 5S", and said he expects the top-end specifications and cheap price to prove a hit with businesses and general users and is part of a wider strategy to work more closely with Google.
"As a Google company we're setting our sights on the world and solving a problem for hundreds of millions of people. The average price of a smartphone is $200. The problem is the experience of phones in this bracket is really bad, you can't run apps, they're buggy and their screens are too small," he said.
"This leaves users only two options. The first is to buy a cheap new phone that uses old technology. The second option is to buy an old premium phone released two years ago, like the iPhone 4.
"We think the industry should deliver more value. We think people deserve better. Over the next year, half a billion people will buy a less than $200 phone. We're going after them, that is why we're introducing Moto G."
Other key specifications include 5MP rear and 1.3MP front cameras. Motorola says the Moto G will last a full day with "quad-core performance usage" off one charge.
The Moto G is also confirmed to run using Android 4.3 Jelly Bean. An upgrade to Google's latest 4.4 KitKat version has been promised "in the next few weeks". The Moto G will also feature detachable case options similar to those seen on the Nokia Lumia 625.
Despite a previous leak suggesting the Moto G would be released in the UK in mid-November, a Motorola spokesman told V3 at the event that it would be available in early 2014.
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