Apple could soon be selling iPhones with curved screens, according to sources familiar with the firm's plans, as the company attempts to rival Samsung and LG.
In addition to curved screens, Apple is also working on phones with larger displays and screens that can detect different levels of pressure, according to Bloomberg. An unnamed source told Bloomberg that two new iPhone models would go on sale during the second half of 2014.
The source added that the curved screen phones would have glass that "curves down at the edges" and also said pressure-sensitive touchscreens "may be incorporated into subsequent models".
If true – spurious Apple rumours are not uncommon – the firm would be playing catch-up with other phone manufacturers who have taken the lead in creating larger, curved devices. The firm's biggest recent change to the look of its products has been the coloured iPhone 5C, which was met with lukewarm consumer demand.
Launched alongside the 5S, this is the first time Apple has launched two new iPhones simultaneously, bucking its previous trend of selling a second, older-generation phone alongside the latest version. If Apple does add two more iPhones to its roster, it would present a significant and surprising change.
Meanwhile, other manufacturers including Samsung, HTC and Nokia have been producing smartphones with screens as large as 5.9in, or bigger, for several years. Meanwhile, Apple has used its current 4in screen size form factor for a year, having previously only offered 3.5in models.
Samsung's Galaxy Round features software additions that make use of its curved shape
Apple has a long history of holding back on new technologies until it is convinced it can make them work within its smartphones. For example, 4G LTE data connectivity did not make an appearance in the iPhone range until last year's iPhone 5.
In October Apple posted record iPhone sales for its most recent quarter, proving that consumer demand for the familiar iPhone is still high.
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