Mobile operator EE has unveiled a range of super-sized 3G and 4G data bundles for business customers that start at 50TB ranging up to 1PB, and which could save broadcasters and other data-intensive industries millions of pounds, the firm claims.
The new Super Bundles for business have been developed in response to corporate and public-sector organisations, as well as broadcast and communications media looking for a cost-effective alternative to satellite and cable uplinks.
According to EE, a satellite uplink may cost upwards of £20 per gigabyte of data, while the new Super Bundles will cost just £8 per gigabyte. A broadcaster using a 4G EE connection could thus save as much as £12m on the transfer of a petabyte's worth of data over a period of time. Customers also do not have to book a slot in advance, as may be the case for satellite uplinks.
The Super Bundles are available in 50TB, 100TB, 200TB, 500TB and 1PB units with no expiry date and are not subject to sharer fees. Businesses can add new SIMs at any time and individual users can also top up data whenever needed. Payment can be spread over a period of time, according to EE.
One reason for the ample bundles is that EE believes business appetite for data bandwidth is set to increase rapidly in future, possibly by as much as 860 percent by 2016. The firm similarly said that a 3G mobile data fleet of 2,500 users typically uses up to 200TB over a 36-month contract period, and this is likely to increase to around 600TB with 4G.
The firm recently switched on new 300Mbps 4G services in the Tech City area of east London.
"British businesses are transforming the way they work with new 4G mobile technology, cloud computing and collaboration tools. In light of these trends and with LTE-Advanced at up to 300Mbps on the horizon, we forecast corporate data consumption will grow by 860 percent over the next three years," said Max Taylor, director of Corporate Business at EE.
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