The smartphone market saw increasing sales of big screen handsets in Q3 of 2013, according to the latest figures from research firm Canalys. Samsung and Apple also continued to lead the pack, as over a quarter of a billion devices shipped during the quarter.
Canalys found that the smartphone market was 44 percent larger during Q3 compared with the same period last year. This was helped by sales of large screen devices reaching their highest ever level, accounting for 22 percent of shipments.
Of the big screen devices, two thirds were represented by 5in models, while 31 percent had screens between 5in and 6in, but only three percent had larger screens than this.
While this trend is currently being driven mainly by Samsung, Canalys said it expects smartphones with screens between 4.1in and 5in will be most popular with buyers during 2014, as these offer the best balance between portability and legibility.
Samsung appears to be the dominant vendor globally, according to Canalys Research director Nicole Peng.
"Samsung was the leading vendor across all regions except North America, where Apple held the top spot. These two vendors account for almost 70 percent of the market there," she said. Huawei, Lenovo and LG made up the rest of the top five.
Worldwide, the region across China, Hong Kong and Taiwan represented the largest market and also showed the largest year on year growth of 64 percent, with nearly 100 million units shipping.
Europe, the Middle East and Africa was the second largest region for sales during the quarter with 56 million devices shipped. Samsung smartphones accounted for roughly half of all sales in this region, with Apple trailing at just 13 percent, according to Canalys.
Android and Apple's iOS platforms accounted for the lion's share of the market, but Canalys noted that Windows Phone is increasing in popularity and is the second favourite in some markets, such as Finland, Italy and Turkey.
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