The increasingly common use of mobile devices, such as the iPhone 5S and Nexus 5, will lead to a £10.8bn boom in online spending in December, according to IMRG and Capgemini.
If the prediction is accurate it will be the first month that UK online spending has ever broken the £10bn milestone and it will mark a 15 percent increase on the spending figure recorded in December 2012.
Head of Retail Consulting and Technology at Capgemini, Chris Webster, highlighted the ongoing growth in UK tablet and smartphone adoption as a key reason for the forecast increase.
"The impact of mobile devices in 2013 has been very significant, and this forecast is in direct response to the overwhelming growth we have seen in sales via tablets and smartphones over the last few years," he said.
Webster listed other key technologies, such as digital wallets and improved targeted advertising strategies, as further reasons for the bold spending forecast.
"The huge strides in technology and the improved mobile services from retailers, such as digital wallets, mobile coupons and location-based services, have all played a major role in driving growth through these channels. Improved mobile sites have made shopping on the move much easier, so we are also seeing an increase in click-and-collect services," he said.
Chief information officer at IMRG Tina Spooner mirrored Webster's sentiment, confirming that the company has already begun seeing evidence to suggest a boom in online spending.
"Already we are seeing a number of retailers ramping up their online offering in the run up to Christmas. Click and collect, next-day delivery and even one-hour delivery slots are just a few of the options on offer to attract the lucrative festive shopper at this highly competitive time of year," she said.
The spending forecast comes during a wider push by private industry to increase online spending. Barclays recently rolled out an updated version of its Pingit mobile payment application to help increase UK mobile device spending. The bank said services such as Pingit will lead to a 55 percent yearly increase in mobile growth and purchasing up to 2016.
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