Apple lifted the lid on a raft of new products on Tuesday, from revamped iPads to updates to its Mac OS operating system. With Tim Cook and co in full flow the firm was full of confidence as it readied its latest line-up for the Christmas rush.
V3 has taken a look at some of the major announcements to see what they mean for Apple and its major rivals, notably Microsoft.
10. Apple does not fear the tablet competition
While everyone under the sun is now producing their own tablets – even Argos and Tesco for goodness sake – Apple clearly does not fear this competition.
Tim Cook was hardly subtle in his criticism of the firm’s rivals, who he noted first dismissed the first iPad as a gimmick, and then suddenly rushed to copy it. They are still failing to match Apple’s specifications and design, he claimed.
While Android as a whole may dwarf the iOS tablet market, the iPad remains a market leader, with over 170 million sold to date. With new additions to the line-up it is clear that Apple is confident it can keep the pretenders at bay. Tesco and Argos will hope to prove Apple wrong, though.
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