BlackBerry has launched BlackBerry Messenger (BBM) for Apple's iOS and Google's Android platforms, after an initial release process in September that resulted in both apps being withdrawn. However, the firm is carrying out a staggered release so not everyone can use the service yet.
Blackberry launched the Android and iOS messaging apps overnight Monday, and tweeted earlier on Tuesday that demand for the apps has been high so far.
Next 5 million in line - your turn! Open up BBM and click "I got the email" to get started on #BBM right away!— BBM (@BBM) October 22, 2013
Users can download the apps from either the Apple App Store or Google Play, and this is a very quick and straightforward process. However, those who did not pre-register for BBM.com will be put into a queue of people waiting for access.
"Due to the incredible demand there is a line-up to start using BBM," the app warns. "Enter your email address to check if you can start using BBM - or to hold a spot in line."
Once the email arrives, users need to visit the app again to activate the service.
No doubt BlackBerry's decision to go with a staggered release is due to the teething problems with its first rollout attempt in September. BlackBerry confirmed to V3 that it reached five million downloads of BBM within the first few hours of launch, but could not shed any light on the timing schedule for future activations.
BlackBerry unveiled plans to release its popular messaging service on Apple iOS and Android in May. Both apps were due for release over the weekend of 21 September, but because of a host of issues BlackBerry, including possible deals to sell itself, was forced to withdraw the BBM apps for Android and iOS.
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