Google has unveiled a mapping service for businesses to help them overlay their data on to its Maps tool.
The Google Maps Engine Pro tool allows firms to import business data such as addresses, office locations, sales leads and names to the Maps app. Brian McClendon, Google vice president of Google Maps, said in a blog post that the new service would help firms to gain more insights from their data.
“Google Maps Engine Pro can be as easy to use as creating a document and it gives businesses an added productivity tool to help make decisions, organise information, and plan operations using Google Maps,” he said.
“With the ability to collect business information, visualise it on a map and share it across multiple devices, organisations can make better sense of data in relation to real-world surroundings.”
As well as the new Pro tool the firm has also upgraded its standard Maps Engine platform. Enhancements include a mobile app that allows specific access to maps that have been created in Google Maps Engine, Maps Engine Pro and Maps Engine Lite from any Android device.
A new Connector Tool that allows firms to add data from other systems, such as SAP, to Maps has also been added. Finally, a new Introductory Account option allows firms to test out the Maps Engine product with full capabilities, although it reduces the number of queries that can be made each day.
“By providing better ways to easily integrate maps into your organisation’s operations, businesses now have the ability to use powerful mapping technologies that were once only available to the mapping experts,” added McClendon.
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