DALLAS: Teradata products and services can now be operated off-premise following the launch of the firm's new Teradata Cloud platform.
The data warehousing company will allow customers to buy its database, discovery and data management services on a monthly basis, eliminating the need for up-front investment in Teradata hardware.
Announcing the news at the Teradata Partners conference in Dallas, Texas, Teradata Labs' president, Scott Gnau, said: "It's all of the feature functionality of Teradata that our customers know and love. This is an additional choice - not of best-of-breed technology but really a choice of how our customers deploy and consume all that Teradata has."
He added that his firm would be adding further products to its cloud offering in the first half of 2014, including its Aster Discovery Platform database services as well as its data management software based on the open-source Hadoop platform.
Teradata also announced that its cloud service has already been selected by movie and TV streaming service Netflix for the analysis of billions of points of data created by its 37 million global users.
Netflix's director of data platforms, Kurt Brown, said: "We will use Teradata Cloud as our database platform for high concurrency and mixed workloads, which require sophisticated integration and processing at extremely high speeds. With hundreds of analysts examining billions of data points, we felt that Teradata best met our needs for workload management, scalability and concurrent users."
The demand for cloud-based analytics services is set to grow within the next half-decade, so Teradata's foray into the sector is timely as businesses around the world begin to come under increasing pressure to collect and make use of vast swathes of data for analytics and marketing purposes.
Currently the services are only based in the US, a policy that is unlikely to attract many Europe-based businesses, which like to keep their cloud solutions on the continent for reasons of data security.
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