The government's centralised Gov.uk domain is now receiving nine million visits per week as it reaches its one-year milestone.
The total overhaul currently being undertaken by the Government Digital Service (GDS) had the aim of distilling more than 2,000 government websites into one domain. The Cabinet Office claims taxpayer savings of more than £50m, although that figure is down from the initial £70m in savings touted a year ago.
The government also estimates long-term savings of £1.8bn once overhauls of government transactional services such as the Department for Transport, Department for Work & Pensions and the HMRC go online.
Gov.uk has now seen 425 million visits in its first year with 1.2 billion page views. It has also witnessed the changing landscape of the way citizens access governments services, with mobile visits up by more than a third when compared with last year, with almost a third of all visits coming from smartphones and tablets.
James Thornett, head of Gov.uk, explained in a blog post that the year since Gov.uk came out of beta has been a learning experience for his team, with more than 1,500 updates released.
"We've used an agile delivery approach, learning how to scale it to work across multiple teams working towards a common programme and testing all the way," he said. "Putting as many of our ideas in front of real users in the form of alpha and beta products has been invaluable in helping us understand exactly what works and what doesn't."
Francis Maude, Minister for the Cabinet Office said that Gov.uk was only in its infancy, and would continue to be adapted to meet user demand. "Gov.uk has made great strides in its first year, but it's not finished. It has to keep pace with advances in technology, and most importantly with what people want from it and how they want to use it," he said.
"That's why we will continue to adapt and refine Gov.uk, while adding new services and publishing and updating the huge amount of content and guidance there to reflect what users need."
The concept of a centralised government website came into being in 2010, when the government's "digital champion" Martha Lane Fox published her report into the government's online offering.
She commented: "The launch of Gov.uk was the start of a revolution, putting the citizen at the heart of great government services. I am immensely impressed with what the team have achieved, but it is exciting that there is so much more to come."
Gov.uk is part of the government's "digital by default strategy", which seeks to cut overall costs of government services while creating a better user experience for public servants and citizens. However, the government has been warned that it risks alienating a sixth of UK citizens who cannot or chose not to go online if it makes its services entirely web-based.
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