Aston Martin has said using Microsoft’s cloud platform Azure has proved vital for helping to ensure its website can meet the huge demand it sees after its cars are featured on Top Gear.
Aston Martin’s IT Infrastructure manager Daniel Roach-Rooke said that after one of its cars appears on the show, traffic to its website grows massively. Furthermore, as Top Gear is a hugely popular show around the world – and regularly repeated on Dave – demand spikes occur at unexpected times.
Roach-Rooke said in the past it tried to prepare for this in advance, but now it can leave all this to the Azure cloud platform to handle automatically.
“We use Azure for our business-to-business and business-to-consumer web presences and one of the best things Azure does for us is if a vehicle appears on Top Gear, we can see a tenfold increase in traffic,” he said, speaking at the IP Expo event in London on Thursday.
“We used to have guys on standby for this on a Sunday morning, but with repeats on Dave and syndication around the world it could sometimes catch us by surprise. Now Azure does it for us automatically, which is fantastic.”
The example is a good case study for Microsoft to use to entice other customers to the benefits of its cloud platform. It comes on the day the firm is rolling out a series of updates to its suite of cloud and infrastructure tools.
This includes Windows Server 2012 R2 and System Center 2012 R2, Visual Studio 2013 and .Net 4.5.1, plus a new release of the Windows Intune management platform.
Roach-Rooke said Aston Martin has become a big fan of the Intune platform too, as it allows the firm to manage all the devices in use by staff across the world from a single system.
“It’s not just useful for managing devices that are always on the LAN but, for example, in other territories where we just have one sales guy working out of the office, he can buy his own device but it can be controlled like a permanent device,” he said.
“It means we have one set of tools for PCs and mobile devices that we can manage from a single pane of glass.”
Microsoft is also releasing its Windows 8.1 update over the next 24 hours as the firm hopes to entice buyers at both a consumer and enterprise level to its improved operating system.
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