Salesforce.com has released a new tool called Identity, which is designed to offer a simple way for staff to access the numerous corporate applications they now use.
Salesforce first announced its intention to launch the Identity product at its Dreamforce event last year. It has since been working with customers for feedback on the product ahead of its launch to general availability on Tuesday 15 October.
Salesforce said staff are frustrated because every application they use requires a different set of login credentials, so switching between services such as Salesforce, Workday and Gmail takes a lot of time (pictured below).
For IT staff this also creates headaches as it means there are numerous accounts that require management for the different applications that are in use.
The Salesforce Identity tool is designed to remove this hassle by providing a single set of user credentials that can be used for all kinds of apps that interact with Salesforce, and providing administrators with one control panel to set usage and sign-in policies.
It can be used in conjunction with existing login services used by firms, such as Microsoft Active Directory, and firms can enforce multi-factor authentication on key applications to add security if required.
The firm’s Chatter tool can also be integrated so staff can collaborate across products while single sign-on integration with Facebook, Google, Amazon and PayPal means staff can invite external users to access apps without needing a Salesforce account.
Chuck Mortimore, vice president for product management, identity and security at Salesforce, told V3 that with so many different applications now used by firms across a raft of devices, providing a single control panel for access and management was vital.
“With a single sign-in and one ID for the user, you don’t have the pain of lots of different usernames and passwords to remember and it helps IT regain control of the use of lots of different apps by offering a single management tool,” Mortimore said.
“With collaboration and the ability to provide identity access for apps, and as a feed and notification centre, for staff it should mean they can start their day in Salesforce, rather than having to go to lots of different applications.”
The tool is available from today, costing $5 per user per month. This provides access to the full capability of the Identity tool, such as access to Chatter and single sign-on for all applications used by that company.
The new product comes as Salesforce continues to grow in strength in the enterprise market after it posted revenue of $957m for the second quarter of 2013.
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