IBM has acquired another European firm to help broaden its offerings, this time in the mobile analytics and big data markets with a deal for Irish firm The Now Factory. Financial terms of the deal were not disclosed.
The Now Factory is based in Dublin and has offices in Washington, Madrid, Saint Petersburg and Singapore, employing 170 staff worldwide. Its technology is mainly used to provide insights into customer data for telecoms firms so they can better target customers with deals and promotions, and understand usage and network outage issues.
IBM said adding this capability to its own products was vital as mobile data volumes rocket. Bob Picciano, general manager for Information Management, IBM Software Group, added that the technology it is acquiring will also be used to expand a number of its data analysis platforms.
“Today’s announcement is part of IBM’s strategy to continually establish leadership in the era of big data and capitalise on the opportunity to analyse data in real time,” he said.
“The Now Factory’s software enhances IBM’s Big Data and Analytics portfolio by improving the speed, development and implementation of big data solutions, and gives communications service providers the ability to better service their customers."
The chief executive of The Now Factory Tom Morrisroe added that becoming part of IBM would help the company push forward with its goal of helping firms do more with their data.
“The Now Factory’s innovative solutions are all about enabling quick insights for better business results in the highly competitive telecommunications landscape,” he said. "As part of IBM, we can now extend our technologies to a broader range of clients to help them uncover new, untapped growth opportunities, and achieve tangible business value from big data and analytics.”
The deal for the company comes two weeks after IBM bought Milton Keynes-based firm Daeja, which provides large-scale image collaboration across all types of web platforms, as US firms increasingly look to up-and-coming firms on this side of the Atlantic to help round out their portfolios.
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