IBM has announced the purchase of a UK firm based in Milton Keynes called Daeja Image Systems, which specialises in hosting and displaying large files and images for collaboration across departments. Financial details of the deal were not disclosed.
Daeja primarily operates in markets such as banking, insurance and healthcare to help staff share data across devices. The tool works as a web-based plugin so users do not need to have an application installed to view information. Big Blue said the deal would enable it to give businesses another means of viewing the growing amount of unstructured data they now gather.
This allows staff to share information across departments easily by removing the need for any software installations. Software controls can be set by IT administrators to set who can view and edit the information to help provide security for datasets.
The team at Daeja will be incorporated into IBM’s Software Group and its Enterprise Content Management (ECM) business. IBM ECM business leader Doug Hunt said the deal for the firm would give IBM yet another tool to help businesses meet the challenges of viewing, analysing and acting on data. “The acquisition of Daeja will simplify how business data is viewed by department or line-of-business users,” he added.
Daeja had originally been a business partner firm to IBM. Chief executive at the Milton Keynes-based firm Stuart Moss said that becoming part of the US giant would help it to expand its customer base.
“With our combined strengths, we can help clients manage their data challenges and directly enhance IBM’s key market initiatives for big data, mobile, and content management,” he added.
Quocirca analyst Clive Longbottom told V3 that the move made sense for IBM as it will help ensure the growing number of workers using multiple devices to access data can work together.
“The big problem with old file viewers is that they tended to be dependent on the device or OS being used. With BYOD, this isn't possible, as prescription of the device isn't possible,” he said.
“Therefore, something more open is required. For IBM to be able to play successfully in the open big data environment, where different document types can be crossing multiple organisations and users with different devices, it needs something better than a first-generation document-viewing technology, as used in Lotus Notes.”
Longbottom also noted that this is similar to the strategy taken by Box with its acquisition of Crocodoc to be able to render documents in HTML5.
He added that the functionality of Daeja may be added to other services too. “I would see this as the purchase of a basic function – expect to see IBM use this across a range of big data and collaboration areas," he said.
The deal is a noticeable acquisition as it sees a US giant selecting a far smaller UK firm to help it fill a gap in its product offerings. It follows on from a similar deal earlier this year from Cisco to buy Swindon-based Ubiquisys in a deal worth £310m.
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