Microsoft is offering a minimum of $200 in credit for iPad devices that owners trade in at Microsoft Stores in yet another move by the firm to entice users to ditch Apple products in favour of its own.
The deal allows customers to trade in any iPad 2, 3 or 4 for a gift card worth $200 or more to spend in a Microsoft store. Microsoft suggests using this cash to purchase a Surface RT or Surface Pro tablet.
So far the offer is only available in the US and Canada, but the move underlines the desperate measures Microsoft is prepared to try in order to win customers over as it struggles to make much headway in the highly competitive tablet and smartphone markets.
V3 contacted Microsoft to ask if it would be bringing the offer to other markets including the UK, but at the time of publication had received no response.
The move is just another attempt by Microsoft to try to undermine Apple’s user base, with numerous marketing campaigns and deals designed to try and entice people to its products.
However, these have been met with little success. This weekend the firm admitted that adverts based on parodies of Apple designers discussing the new features of the iPhone 5S and iPhone 5C were not funny and has pulled them from circulation.
So far sales of Surface devices have been poor, and Microsoft admitted in July that it had only made sales of $853m on the devices, a paltry amount when considered against hardware costs and advertising campaigns used to market the devices.
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