Apple has revealed it will be offering its five core productivity and multimedia apps free with all new iOS devices.
On Tuesday, Apple finally took the wraps off its latest iPhones, with the premium iPhone 5S being joined for the first time by a slightly more moderately priced iPhone 5C. Although the £469 price tag for the 5C was not as low as many were anticipating or hoping for, Apple has decided to bundle in popular iWork, video and photo apps that previously would have required payment as a slight sweetener.
Apple chief executive Tim Cook explained that the apps, which are free with all new iOS 7 devices, include document app Pages, spreadsheet app Numbers and presentation app Keynote, all priced £6.99, and video production app iMovie and photography app iPhoto, which normally cost £2.99 each.
The bundle could prove handy for business users, as the apps store content in iCloud, meaning workers can access their spreadsheets or presentations across any Apple desktop or mobile device.
When users purchase any new iOS device, they will be presented with a screen with the five apps listed and the ability to download them all free in one touch, saving £26.95.
“We think that iWork is a really key advantage for our customers’ productivity and that iPhoto and iMovie are great for our customers’ creativity,” Cook said. “No other platform has apps like this. All iOS devices are made even better if they have apps like this. And almost all customers want these apps.”
The apps are available free with any new iPad, iPhone or fifth-generation iPod Touch running iOS 7. Users upgrading to iOS 7 on their current iPhones or iPads will still need to purchase the apps.
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