Apple has unveiled its first plastic iOS-powered smartphone, the iPhone 5C, marking its latest attempt to regain the number one market leader position from Google's Android.
The iPhone 5C was unveiled alongside Apple's premier iPhone 5S. Unlike previous iPhones the 5C will feature single piece plastic, not metal, interchangeable cases and be available in multiple colour options. Past this, the iPhone 5C is listed by Apple as having all the core technologies of the iPhone 5.
Apple's confirmed the iPhone 5C will feature the same 4in Retina display and 8MP rear camera as the iPhone 5. One key change will be the addition of a new FaceTime HD camera Apple claims will offer significantly better video calling powers.
The iPhone 5C is also confirmed to come with Apple's latest iOS 7 mobile operating system preinstalled. The latest version, iOS 7 features hundreds of custom changes, adding new fonts to the OS and reworking its notifications system.
Apple has confirmed the iPhone 5C will be available in 16GB and 32GB models. The 16GB model will cost £469 and the 32GB £549 SIM-free.
The iPhone 5C's release is a clear attempt by Apple to combat its key competitor, Google Android. Google has had massive success with more moderatley priced smartphones, with many analysts listing its ability to target multiple price points as a key reason Android has grown to become the most used mobile operating system.
Apple famously pulled the same trick in 2012 when it began losing tablet sales to the Google Nexus 7, releasing its own iPad Mini mere weeks later.
Check back with V3 later for a full review of the iPhone 5C.
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