Google has reduced the price of its flagship Nexus 4 smartphone by 25 percent, with the 8GB model now costing just £159, and the 32GB priced at £199.
Google announced the news via Twitter, confirming that it will drop the price of the Nexus 4 in a variety of locations, including the US, UK and Australia.
The Nexus 4 is the latest own-brand phone from Google and was released in November 2012. Unlike previous Nexus smartphones, such as the Samsung-made Galaxy Nexus, which targeted the same top-end space as the Apple iPhone, the Nexus 4 was aimed at the affordable market.
The Nexus 4 was designed to entice new users to Android by offering them cutting-edge performance while undercutting the Apple iPhone on price. The tactic proved a hit with buyers, and the Nexus 4 sold out on the Play Store minutes after being released.
Rumblings within the tech community have since emerged suggesting that Apple plans to release a new budget version of its next iPhone, in a bid to break Google's control of the low and mid-priced smartphone markets. Commonly referred to as the iPhone 5C, the device, which has not yet been confirmed by Apple, is expected to feature lower specifications than the, also unconfirmed, iPhone 5S, and will have a plastic chassis.
The price cut comes just after Google made its new Nexus 7 available for purchase on the Play Store. The new Nexus 7 was unveiled earlier in August and is designed to target the same affordable space, costing £199 for the 16GB and £239 for the 32GB model.
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