EE has announced that the town of Accrington is the 100th location to be covered by its superfast 4G network in a clear statement of dominance over its rivals O2 and Vodafone, which launch their networks this Thursday 29 August.
EE announced that the city would go live within a wider switch on of nine other new locations, taking the total number of towns and cities covered to 105.
These new locations are Ashford, Bicester, Colchester, Guildford, Milton Keynes, Redhill, Sevenoaks, Tunbridge Wells and Woking.
To celebrate Accrington’s place in the rollout former Liverpool striker Ian Rush was invited to switch the network on, after his association with a milk advert from the 1980s that mocked the footballing talents of Accrington Stanley Football Club (below).
Rush said: “It’s fantastic to be part of the big 4G switch on, and we’ll all be raising a glass of milk at the Accrington Stanley clubhouse to celebrate,” he said. The firm is also giving the club free 4G coverage.
EE has also made double speed services available in Sunderland, Sutton Coldfield, Walsall, West Bromwich and Wolverhampton. This should give customers in the area speeds of up to 30Mbps as standard.
The coverage of over 100 locations for the EE network is in stark contrast with O2 and Vodafone, which both launch their 4G services on Thursday in just a handful of cities. EE CEO Olaf Swantee was quick to hammer home this point.
“The key to a successful 4G launch is making the service available in as many places as possible – the more people use 4G, the more they want 4G.
“We have built amazing momentum with one of the fastest 4G rollouts in the world, a strong range of devices, great content offers and compelling pricing.”
To date EE has 687,000 customers on its network as it aims for one million by the end of the year. O2 and Vodafone are likely to be hoping the launch of the new iPhone from Apple, with support for its 4G networks, will help to rapidly close this gap.
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