Dell has unveiled a refresh of its corporate Latitude line with new 7000, 5000 and 3000 series models all based on Intel's Haswell 4th generation Core processors.
Designed to offer buyers a choice of slick-looking laptop designs ranging from high-end ultraportables to entry-level models, the new lineup still emphasises the security, manageability and reliability that business customers need, according to the firm, but introduces new styling and a new naming convention.
The new lineup comprises the Latitude 7000 series of high-end ultraportables, the mainstream 5000 series and the 3000 models, the latter intended as a replacement for the Vostro line aimed at small-to-medium companies.
The Latitude 7000 series breaks down into the 7400 touch-capable and 7200 non-touch lines, both available in 12in and 14in models.
All are thin and light, with the 12in models just 20mm thick and weighing in at 1.3kg, Dell said.
Latitude 7000 series owners can also choose from existing Dell E series docking solutions, or pair up their laptop with a new wireless desktop dock based on the high-speed WiGig standard.
Meanwhile, the Latitude 5000 series offers 14.1in or 15.6in displays, as does the 3000 series, which offers entry-level pricing starting at just £429.
Dell claimed that the Latitude range represents the most secure, reliable and manageable corporate laptops available, thanks to features such as Dell Data Protection, extensions to Intel's vPro management technology and the use of Corning Gorilla Glass in select models.
But it is the 7000 series that Dell seems to be pushing the hardest, claiming that there is growing demand from corporate buyers for ultrabooks.
Jamil Nathoo, Dell's UK director for end user computing solutions said: "We are seeing a lot more interest on the ultrabook side, and this is expanding out so it's not just the executives but the real mobile workers across the company that businesses are looking to kit out with this sort of device."
And while many people have painted a picture of tablets displacing PCs everywhere, Nathoo said that enterprises are still weighing up tablets, and are finding that it is more a case of choosing the right device for the right task.
"It's all a question of what does that person need to fulfil their role?" he said.
And while the headlines have been full of bring-your-own-device (BYOD) schemes for employees, enterprises are now turning to a choose-your-own-device (CYOD) approach, where workers can pick from a range of alternatives on offer, according to Nathoo.
Dell's non-touch Latitude 7200 series models are available now, with prices starting at £789. The touchscreen Latitude 7400 models will be available from 12 September, along with the Latitude 3000 series. The Latitude 5000 series is set to be available from October.
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