The majority of V3 readers remain unconvinced of the benefits of 4G mobile services, despite it being able to offer speeds five times faster than 3G services.
O2 and Vodafone are set to launch their 4G networks next week to finally offer some competition to EE, which has had the market to itself for almost 10 months. In the run up to this we asked V3 readers if they are keen to splash out more on the faster networks.
However, for now most appear uninterested, with three quarters, 72 percent of them saying that they see it as a "marketing gimmick" and that the combination of 3G and WiFi is more than enough for their needs.
This will be seen as a disappointment to the mobile operators, which have been keen to tout the business benefits of the faster networks for uploading data, accessing information and carrying out tasks such as video calling.
O2 said that while 3G and WiFi work just fine, the ever-rising data demands on its network prove that faster networks are needed.
“In the last 12 months data usage on the O2 network has more than doubled, demonstrating the ever-growing appetite for mobile data services," said an O2 spokesperson.
"The full potential of 4G is as yet unexplored, but what we can be sure of is that it will allow for a whole new world of experiences and customers are ready.”
Vodafone also said it was hopeful it could convince its customers of the benefits of 4G once the services are live.
“It's little surprise that V3 readers remain unconvinced of the benefits of 4G mobile services. All they've had so far is endless technical talk," a spokesperson said.
"For businesses 4G means working from where you need to be, not where a desk happens to be. And with the ability to share data across devices and employees, people can work better and smarter on Vodafone 4G"
Organisations that have embraced 4G, though, such as the Royal Berkshire NHS Trust and Foxtons, have seen numerous benefits from 4G, for example. These case studies could well be of interest to the 18 percent of V3 readers who said that they might upgrade in the future to 4G.
A small number, eight percent are already sold on 4G, though, citing mobility as key to their business needs, while one percent said they are enticed by the promises made by 4G operators. A final one percent said they were considering a small trial of the technology but had made no firm decisions.
The findings from our survey broadly match those of others that have been carried out, such as by Ofcom and a survey by YouGov, that found most people are unsure if 4G is a real upgrade to 3G, although rising numbers in areas such as e-commerce suggest it could be a key benefit for firms and consumers.
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