Cloud storage firm Box has announced a pricing strategy overhaul in order to entice previously elusive SMB customers to its services.
In addition to doubling the amount of storage space available to its free customers, the company has also created a new Starter price plan specifically designed for small businesses. Costing £3.50 per user per month, Starter gives teams of up to 10 members 100GB of space with a maximum individual file size of 2GB.
Box chief operating officer Dan Levin told V3 that this new pricing strategy was a response to the realisation that the firm's £11 per user per month Business plan was not suitable for smaller enterprises. He said that often smaller businesses instead found themselves using the free version of Box to run their businesses, which meant they could not administer additional users or properly manage their data.
"That was not the the right strategy to get those SMBs," Levin explained. "These technologies, which are used by some of the largest companies in the world, are now accessible to SMBs in a way they haven't previously been."
The doubling of the storage space provided to non-paying users was an important addition, according to Levin. "In order to continue to add value to our personal users, we're doubling the amount of storage from five to 10GB. We're making sure that businesses that use the personal product have the right service; it's a very important part of our business model," he said.
As well as the new pricing plans, Box has also enhanced its Business option, adding integration for one enterprise application such as Salesforce or Active Directory. Previously this integration was only available on the more expensive Enterprise price plan, which now costs £25 per user per month and still provides unlimited application integration.
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