British consumers have made 51 million contactless payments in the last 12 months worth £338m to July 2013, according to Visa.
Visa listed the UK boom as a key factor in driving a fivefold increase in overall European contactless payment levels, which were worth €1.5bn across the continent.
The credit card company said the average consumer spent around £6.65 per contactless payment. It added that many of the purchases were made in London, with Visa confirming more than three million contactless journeys have been made on London buses since December 2012.
Transport for London confirmed earlier this year to V3 it had taken over £3.5m via contactless payments since implementing the technology in December.
Visa Europe vice president Mark Austin said the company expects this to grow more in the future, as advertisements with key people like Usain Bolt continue driving wider contactless payment adoption in the region.
"We are delighted to see the technology now being used so frequently on the high street as consumers become confident in making every day contactless payments and we're excited about the number of new shops due to roll out contactless payment in the remainder of 2013," Austin said.
The news follows a wider push by Visa to increase contactless payment levels across Europe. Visa head of mobile business, Sandra Alzetta, told V3 the firm expects the push to lead to a wider boom, reporting expectations to see 50 million contactless payments made every month across Europe by the end of 2013.
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