While BlackBerry faces an uncertain future after putting itself up for sale amid a strategic review of the company, it is still churning out devices, with the BB7 9720 device the latest to hit the market.
The device runs on the BB7.1 version of the older operating system, rather than the newer BB10 platform, and has a physical Qwerty keyboard that sits beneath a 2.8in touchscreen display. It also has a trackpad, as found on most BB7 devices.
It weighs 120g and has dimensions of 114x66x12mm. It is powered by a fairly lightweight 806MHz Tavor MG1 processor and has 512MB of RAM. There is one USB port and the battery is said to allow seven hours of talk time and 18 days on standby.
There is one rear-facing camera, which has up to 5MP and 4x digital zoom.
Despite these mid-tier specifications Carlo Chiarello, executive vice president for products at BlackBerry, said the firm hoped to lure away users of rival platforms to the device, as they would see it as an upgrade.
“The BlackBerry 9720 smartphone gives you all the essentials of the BlackBerry smartphone experience. It has the best keyboard and functionality for BBM, as well as an updated BlackBerry 7 OS that adds many enhancements,” he said.
“It’s perfect for customers upgrading from a feature phone or entry-level Android or Windows Phone device, as well as existing BlackBerry smartphone customers, who want a richer experience and jump up in style and performance.”
The firm will no doubt be hoping to sell as many devices as it can quickly to prove to any potential buyers that interest in the company’s products – both at the high and middle tiers – remains strong despite its current predicament.
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