The iPhone rumour mill is cranking into gear. Earlier this week we had the first serious tip-off about an unveiling taking place on 10 September for the new device, and this would mean just four weeks until that momentous day.
Much is at stake for Apple with its next iPhone. It’s the first device that will have had no input from Steve Jobs and is the first to run on the new iOS 7 operating system, which could well prove a culture shock for long-time users of the iPhone.
The firm must also be seen to be innovating to keep pace with the work by Samsung on its Galaxy S4 and Nokia with its 41MP Pureview camera technology. All in all, Tim Cook has his work cut out.
As we count down to the unveiling, the V3 team has put together a list of features and functionalities we think Apple must include in the new iPhone to ensure it maintains its position at the top of the mobile market.
Honourable mention: The 'budget' iPhone 5C
Apple’s philosophy right from the start of its existence has been to build the absolute best product possible, then think about the price. One could say the iPad Mini was the first example of Apple trying to appease the budget market, but that was still a supreme quality device in a slightly smaller shell.
The iPhone 5C is now all-but confirmed, and represents Apple having to respond to the competition. Android has run away with the mid-range and budget market, so Apple had no choice but to respond, albeit in a rather tardy fashion. As such, alongside the next full-feature iPhone a budget device should be unveiled too.
The 5C is rumoured to feature similar components to the current generation phones and should replace the two-year-old 4S, but will come in a slightly chunkier and perhaps more colourful package. Price points have yet to be confirmed, and while the device certainly won’t set the world alight in terms of performance, it would represent an enormous departure from the norm for Apple.
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