Clarks shoe shop has confirmed plans to roll out support for Visa's V.me digital wallet service, marking the latest development in the payment service provider's war on cash.
Visa and Clarks confirmed the news, promising V.me support will be rolled out to Clarks' 500-plus UK stores by the end of the year.
V.me is a digital wallet service developed by Visa Europe in 2011. It offers similar services to PayPal and Google Wallet, and is designed to allow consumers to complete online transactions through an internet browser on a PC, laptop, tablet, or smartphone more easily. The service is compatible with non-Visa cards such as MasterCard, American Express and Discover.
Clarks' head of multi-channel retailing in the UK, Kelly Smirk, said the company expects the addition of the new payment option to lead to an overall increase in sales.
"At Clarks we are all about giving the customer choice, which is why we are excited to be able to start offering them V.me, a new payment method supported by a well-known and trusted brand – Visa. This new payment method will give our customers more choice about how they want to pay online, making it more convenient, simple and safe," she said.
Visa Europe senior vice president Duncan Olby listed the deal as a key victory in Visa's ongoing push to boost mobile and digital payment levels in the UK through partnerships with key retailers. "The retail community is incredibly important to us and we've designed V.me by Visa to improve sales for retailers and improve the customer experience," he said.
"V.me by Visa is fully optimised for mobile e-commerce, is easy to use and gives shoppers confidence and peace of mind when they pay online because we shield their card details. We're delighted to have Clarks on board to help us improve the shopping experience for customers in the UK."
Visa head of mobile business, Sandra Alzetta initially announced the company's "war on cash" during a press session in Slovakia attended by V3. Alzetta listed V.me and Visa's Paywave NFC services as key tools driving mobile payment service adoption, predicting that over 50 million contactless payments will be made every month across Europe by the end of 2013.
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