Microsoft has knocked $100 off the price of its flagship Surface Pro tablet in the US, following last month's discount of the Surface RT model. However, at the time of writing the UK price still remains at £719.
The price cut to Microsoft's Surface Pro appeared on its US-based Surface online store over the weekend, and offers buyers savings of $100 (£65) if they purchase a tablet between 4 and 29 August. The same deal is on offer in Canada, Hong Kong and Taiwan.
On Microsoft's UK Surface store, the starting price of the Surface Pro is still showing at £719. V3 asked Microsoft if the price cut would come to the UK, but it merely sent a generic statement noting the wider price cuts.
“We’ve been seeing great worldwide success with Surface RT pricing and keyboard-cover promotions over the past several months and are proud to offer Surface Pro at more affordable prices starting today," it said.
"People who buy Surface love Surface, and we’re eager for more people to get their hands on Surface and share their excitement.”
The move follows last month's discounting of the Surface RT device to £279 in the UK, along with the disclosure that the software giant was taking a $900m hit to its bottom line after overestimating potential sales of the ARM-based tablets.
Microsoft's Surface Pro device has so far been better received than the Surface RT, but has also reportedly suffered from poorer than expected sales, no doubt due to ongoing consumer interest in Android and Apple tablets.
Last week Microsoft admitted sales of the Surface tablets reached just $853m, while its Windows division saw profits slide by $2bn. This has seen it lose yet more ground to Apple and Android in the mobile space, as consumers shun the Windows 8 platform in favour of its rivals.
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