Android’s huge growth in the smartphone market shows no sign of abating as it now accounts for 80 percent of smartphone shipments. For Apple, though, the outlook is not so bright as its share declined to its lowest levels since 2010.
Figures from market watchers Strategy Analytics found that in the second quarter of 2013 shipments of Android grew year-on-year from 108.5 million in 2012 to 182.6 million in 2013. This helped increase its market share from 69.5 to 79.5 percent.
Apple had mixed fortunes as although it increased its shipment numbers, rising from 26 million to 31.2 million, its share of the market dropped from 16.6 percent to 13.6 percent due to Android’s huge growth.
Neil Mawston, executive director at Strategy Analytics, said Android’s growth at the expense of Apple was due to a number of key factors.
“Competitive licensing costs, numerous hardware partners and a large apps store continue to be among the main drivers of Android’s success,” he said.
Elsewhere, Microsoft had some good news, as its Windows Phone operating system grew its market share, albeit by just 0.3 percent from 3.6 to 3.9 percent, as shipments rose from 5.6 million to 6.9 million.
In total, the worldwide market for shipments rose from 156.5 million in the second quarter of 2012 to 229.6 million in the same period this year. Scott Bicheno, senior analyst at Strategy Analytics, said demand in emerging markets has helped drive this growth.
“Growth was driven by strong demand for Android models across all price tiers in developed and developing markets, such as the US, China and Brazil,” he said.
Although the numbers are good news for Google and its partners such as Samsung and HTC, other data from last week underlined the challenges such huge growth create. With almost 12,000 unique devices on the market, developers face a huge headache when designing apps for the operating system.
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