Yahoo has announced a deal to acquire the Rockmelt browser platform, aimed at giving search users a more personalised experience.
The web company said that it would be integrating the social-focused browsing firm into its own web content offerings. Terms of the deal were not disclosed.
"Yahoo and Rockmelt share a common goal: To help people discover the best content from around the web," Rockmelt said.
"In our short four and a half years at Rockmelt, we’ve learned a lot about how you like to browse the web, discover content, and share the great stuff you’ve found."
Launched in 2010 to much fanfare and backing from Silicon Valley icon Marc Andreessen, Rockmelt went online with the intent of providing users with a browser which was focused on social networking platforms. Since its launch, however, the company has largely flown under the radar.
“The parallels between Yahoo and Rockmelt are obvious: we share a common goal to help people discover the best personalised content from around the web,” Yahoo said in announcing the deal.
“We can’t wait to integrate the Rockmelt technology into our platform as we work to deliver the best experiences to our users in new and exciting ways.”
Since appointing Marissa Mayer as chief executive, Yahoo has undertaken a number of ambitious acquisition deals. The company has snapped up the likes of blogging firm Tumblr and slideshow-building service Qwiki.
The effort has proven beneficial for Yahoo, however, as the company is showing its first signs of a much-needed turnaround.
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