A quarter of all UK households now own a tablet, while one in ten own more than one, as the demand for digital content on the go continues to rocket.
Information released today from Ofcom also found that 51 percent of people in the UK now own a smartphone.
The rise of these devices is creating a new dynamic in the household, with living rooms resembling a ‘digital hub’ of devices, where people access social-networking sites, browse online and read news while sitting together.
Ofcom used the Wimbledon final as a recent example of this, revealing that 80 percent of all tweets about the final were sent from mobile devices.
James Thickett, Ofcom’s director of research, said the data showed just how much the family room of the home has changed in the last 60 years.
“Our research shows that increasingly families are gathering in the living room to watch TV just as they were in the 1950s – but now delivered on bigger, wider and more sophisticated sets,” he said.
“Unlike the 1950s family, however, they are also doing their own thing. They are tweeting about a TV show, surfing the net or watching different content altogether on a tablet.”
Other interesting statistics revealed by Ofcom show that online retail sales are growing strongly too, rising 10 percent during 2013, from £528m to £582m. Meanwhile 21 percent of people surveyed said they have bought goods online from their phone, up five percent on the same report last year.
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