Facebook has addressed concerns over the monetisation of its mobile products by significantly increasing the revenue it generated from adverts on its phone and tablet apps. The company also posted better-than-expected profits of $333m in its Q2 financial results on Wednesday, which resulted in positive after-hours share trading.
Mobile advertising now makes up 41 percent of Facebook's advertising income, up from 30 percent in the last quarter. In addition, the company highlighted that the number of advertisers actively paying for ad space had topped one million.
Facebook has expanded its mobile roster in recent months with its ambitious Home operating system project, which launched alongside a hardware partnership with HTC. However, it failed to gain traction and the branded handset, called the First, is still yet to make it to the UK after its launch was delayed indefinitely.
In terms of profit, Facebook's $333m net income on $1.8bn revenue surpassed its first quarter total of $219m, and was a significant improvement on the company's $157m loss in the second quarter of last year.
Facebook founder Mark Zuckerberg hailed the results as a success. "We've made good progress growing our community, deepening engagement and delivering strong financial results, especially on mobile," he said. "The work we've done to make mobile the best Facebook experience is showing good results and provides us with a solid foundation for the future."
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