Google, Microsoft and Yahoo are among a group of sites involved in an initiative to prevent piracy sites from collecting revenues.
The companies, along with the likes of AOL, 24/7 Media and Condé Nast are joining forces to block the flow of advertising revenues from piracy sites. The companies said that, in accordance with a White House initiative, they would move to prevent sites from collecting revenues on content that is illegally obtained.
Under the plan content creators will work with law enforcement agencies and service providers to flag content and prevent the administrators from profiting from pirated content.
The White House said when it announced the plan: “The Administration is committed to reducing infringement of American intellectual property," wrote Victoria Espinel at the US Intellectual Property Enforcement Coordinator.
“We will continue to pursue a comprehensive approach to the problems associated with infringement, including increased law enforcement, educational awareness, and increased co-operation with our trading partners in order to promote innovation, support jobs, increase exports, and maintain our global competitiveness.”
The move will rely on private service providers to manage their own content and make efforts to report any pirated material that they come across.
“We believe that this is a positive step and that such efforts can have a significant impact on reducing online piracy and counterfeiting,” the White House said.
The work between large tech companies such as Google, Microsoft and Yahoo and the US administration has taken a sour turn in recent weeks in light of the PRISM revelations, with all the firms involved fighting the government to release more information on the data they hand over.
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