Google is giving away its premium services to non-profit organisations in England and Wales as part of a new drive in a bid to decrease IT spending among charities.
Google for Nonprofits, which has been operating in the US since 2011, is open to any registered charity in England or Wales. Once successfully enrolled, organisations will receive benefits such as more than £6,600 worth of free Google Adwords marketing per month, as well as non-profit features on YouTube which includes live streaming and a ‘donate' button.
The search giant's web services, Google Apps, will also be made available for free. Apps includes 30GB of storage on cloud-based document and storage service Drive and on the Gmail service. It will also grant access to Google's advanced Analytics product.
The non-profit scheme has already given away over $1bn (£660m) in the US and has used by charities in the UK such as the RNLI and BeatBullying ahead of the wider announcement.
Dan Cobley, managing director of Google UK said: "Through Google for Nonprofits, we want to support the incredible work of charitable organisations in the UK by eliminating some of the technical challenges and costs that they face.
"We hope our technology will help them to reach more donors, improve operations and raise awareness so they can focus on changing the world for the better," he added.
This latest charity drive follows Google's £2.5m giveaway to charitable organisations in the UK through its Global Impact for Change competition.
Meanwhile, Google still finds itself under the microscope for alleged tax dodging practices which saw it pay just $16m in tax on more than $18bn in revenue.
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